SUBARU LOVE EVERY MILE
SERVIC EVENT
BRANDING / DESIGN / 360 CAMPAIGN
Partners: Nick Bokuniewicz - Associate Creative Director: Copywriter and Kate Paddon - Senior Art Director
Subaru requested a brand refresh for their National Service event. We infused it with a fresh name and a captivating design overhaul, with the intention that it catches the eye's of lost Subaru customers and brings them back to the retailer to schedule service.
For this refresh we came up with an event name that captures the essence of how Subaru owners feel when driving their Subaru, (Subaru Love Every Mile Service Event), paired with a clean, fresh, and modern design we won many customer's hearts which increased VINs captured by 6% and total ROs by 16%.
Subaru’s National Service Event is a 45-day promotional event that takes place at participating Subaru Retailers where the goal is to win back lost Subaru owners with limited-time special service promotions for their vehicle maintenance and repair needs, while encouraging them to schedule an appointment and visit their local Subaru retailer.
NEW!
SERVICE EVENT NAME & LOGO
PREVIOUS SERVICE EVENT NAME & LOGO
EVENT TEASER POSTCARD AND EMAIL
The teaser direct mail postcard and emails are sent out to customers two weeks before the start of the event with
intent to draw them in with mention of the special savings they can receive.
Include the name of the event with dates
Customized cigar band copy to target audience
Simple and sweet message
to our customers highlighting
the dates of the event, special savings included and address
to their Subaru retailer
Coupons picked by the dealer
Include the name of the event with dates
Our Longevity Claim is included as a prove point on why customers should choose Subaru over the other guys
Educational service message that SOA likes to include to help educate the customer
The Longevity Claim and Why Subaru Service? copy are included in the piece to inform customers on why Subaru retailers are better than the normal shops
die cut coupons
MAIN EVENT DIRECT MAIL
The main event direct mail and email are sent out to customers at the start of the event.
Retailer picked coupons will populate in the emails and customers can easily click the button to be taken to the schedule service page at their retailer
Educational service message push and Why Subaru Service Prove Points
Name of the service event, dates and first coupon offer front and center of the email to draw customers in
MAIN EVENT DIRECT MAIL (cover)
MAIN EVENT EMAIL
EVENT POSTER
TABLE TOPPER
SOCIAL MEDIA
ONLINE WEB BANNERS
