SUBARU PICK-UP AND DELIVERY
BRANDING / ILLUSTRATIONS/ DIGITAL / SOCIAL
Started 2022
Subaru introduced a new dealership service, Subaru Pick-Up and Delivery, and needed a cohesive brand identity to support its rollout. Our team brought the service to life through thoughtful brand development, ensuring it aligned seamlessly with Subaru’s existing branding. While clearly communicating trust, simplicity, and modern convenience.
I collaborated on logo ideation and visual direction, creating illustrations/icons and social media posts, managing the design from initial concept through final execution.
Partners: Nick Bokuniewicz - Associate Creative Director: Copywriter and Kate Paddon - Senior Art Director
LOGO
ILLUSTRATIONS/ ICONS
I created these illustrations to aid us in clearly showing the steps of the service. When developing these illustrations I kept in mind that they would need to be used on several different platforms such as print, digital, web, social. Because of this I made the icons as simple as possible so they can be clearly noticed
and understood.
Schedule
Pick-Up & Delivery
Service
ILLUSTRATIONS AS SOCIAL POSTS
REAL SOCIAL MEDIA POSTS
Our team created social media posts that could be deployed by Subaru's tier 1 and tier 3 (dealership) social accounts. The objective of these posts were two fold, to first inform customers about the new pick-up and delivery service offered and second get them to interested and schedule service this new way. For these posts we wanted to connect with customers on a real level and show real life moments they could relate to. Such as a never ending to-do list, the craziness of trying to juggle work and parenting, life moments you don't want to miss.
LANDING PAGE ON DEALERSHIP WEBSITE
HOMEPAGE BANNERS FOR DEALERSHIP WEBSITES
Desktop
Mobile